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7 Sanrio Bag Charms on Amazon That Are Cuter Than Labubu
Let’s be real, Labubu’s had a good run. But it’s 2025, and the Sanrio girlies are taking back the spotlight. If you’re looking for a cute keychain, backpack clip, or bag charm that actually makes you happy to carry your stuff (instead of creeped out by a plushie with teeth), these picks bring the kind of kawaii energy that Labubu simply can’t. From soft plushies to surprise unboxings and charm collabs, these are the cutest Sanrio bag charms on Amazon right now. This post contains affiliate links. I may earn a small commission if you make a purchase through these links—at no extra cost to you! 1. Hello Kitty and…
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Everyone is the Star! 🌟 A New Sanrio Character Awards Series Has Arrived
Sanrio just dropped one of the most dazzling releases of the year to celebrate the 2025 Sanrio Character Ranking, and I’m already obsessed. Every character is dressed to the nines and looking like the main character, because in this new “Everyone is the Star!” collection—they are. From tiara-wearing mascots to dreamy cloud bagcharms, this release is full of glam, glitter, and pastel perfection. Here’s everything you need to know about the merch lineup, release dates, and how U.S. buyers can get their hands on these goodies. 💫 Must-Have Items from the Collection 🧸 1. Mascot Holders – ¥2,497 each (~$15–$20 USD) Each character wears a crown or tiara and holds…
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Ahoy! Pastel Sailor & Shark Series at Sanrio.com!
Summer is making a splash with a new collection of plushies and plush keychains featuring Hello Kitty and Friends dressed up as sailors. Plus, exclusive plushies and bean bags of Hello Kitty in a shark costume! This series features our OG girl Kitty White, Hello Kitty herself in three stunning outfits – Pastel Sailor, Shark, and Hibiscus Shark. Joining our captain’s crew are of course My Melody, Chococat, Cinnamoroll, and the #1 ranked character in 2025’s Sanrio Character Ranking, Pompompurin! This is giving big “Hello Kitty as JAWS” vibes, and I’m so here for it. Baby there’s a shark in the water! Find these plushies, matching keychains, and more at…
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Secret Custom Acrylic Charms June 2025
New Secret Custom Acrylic Charms: Personalize Your Sanrio Fandom! Get ready to level up your Sanrio merchandise collection with Sanrio’s Secret Custom Acrylic Charms! 🎉 These customizable charms let you add your own unique touch with a spot for a photo, or keep as-is to rep your fave character. This new series is perfect for showing off your personality and love for your idols, and you can make it as cute or as quirky as you like! Customize Your Own Charm These Secret Custom Acrylic Charms come in three adorable designs—Shell, Flower, and Rosette—each one perfect for personalizing to your heart’s content. You can customize them with stickers, beads, or…
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Enjoy Idol Series June 2025
New Merch Alert: Enjoy Idol Series – Show Off Your Idol Bias in Style! Calling all Sanrio fans and idol enthusiasts! 🎤 If you’ve been looking for new ways to show off your love for your favorite Sanrio characters while celebrating your idol bias, the 2025 Enjoy Idol Series has the perfect merch for you. This new series of items lets you express your fandom in the most adorable and practical ways. Whether you’re heading to a j-pop concert or just want to add some sparkle to your collection, these new products are perfect for fans of all ages! New Products in the Enjoy Idol Series: Here’s a quick look…
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