7 Sanrio Bag Charms on Amazon That Are Cuter Than Labubu

Let’s be real, Labubu’s had a good run. But it’s 2025, and the Sanrio girlies are taking back the spotlight. If you’re looking for a cute keychain, backpack clip, or bag charm that actually makes you happy to carry your stuff (instead of creeped out by a plushie with teeth), these picks bring the kind of kawaii energy that Labubu simply can’t. From soft plushies to surprise unboxings and charm collabs, these are the cutest Sanrio bag charms on Amazon right now.

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1. Hello Kitty and Friends 4-Pack Popsicle Clip-On Plush

Featuring: My Melody, Cinnamoroll, Kuromi, and Hello Kitty

These soft plush bag charms are styled like popsicles and come as a 4-pack, so you can swap them out or share with friends. Each one features a different Sanrio fave and clips on easily to your purse, backpack, or keys. Lightweight, colorful, and officially licensed – it’s the kind of kawaii accessory that turns heads at the grocery store. But you won’t have to worry about this popsicle melting!

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2. GUND Sanrio Hello Kitty and Friends Fast Food Surprise Plush Toy

Featuring: Hello Kitty, My Melody, Keroppi, Chococat, and Tuxedo Sam

These mystery plush keychains come hidden inside fast food-style packaging — fries, burgers, etc. You won’t know which Sanrio character you got until you open it (Hello Kitty? Badtz-Maru? Idk, hope you’re hungry though). These make great gifts for collectors, and they’re soft, squishy, and super photogenic for bag flair.

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3. Squishmallows Sanrio 3.5-Inch Clip-On Plush 4-Pack

Featuring: Hello Kitty, Kuromi, Cinnamoroll, and My Melody

A must-have if you’re into Squishmallows or soft accessories in general. This 4-pack includes all the fan favorites and works as adorable purse clips or keychains. The 3.5-inch size is ideal for accessorizing bags without making them bulky, and the characters are extra huggable. Squishmallow collectors, this one’s for you.

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4. Lip Smacker Hello Kitty Ice Cream Lip Balm Charm

Moisturizing, Cruelty-Free, and Collectible, featuring Hello Kitty

Okay, so technically this is a lip balm – but the ice cream charm packaging is so cute, you’ll want to clip it to your bag even if you don’t use it. It’s functional and adorable, with that nostalgic Lip Smacker scent. Bonus points: it’s cruelty-free and super hydrating. Carry it like a keychain, wear it like an accessory.

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5. Loungefly Sanrio Hello Kitty Carnival Apple Keychain

Featuring: Hello Kitty and Mimmy

This apple is sweet to the core! If you love enamel charms with a little ✨movement✨, this one’s a standout. The apple actually slides open, revealing Hello Kitty and her sister Mimmy looking their best. It’s cute, collectible, and adds a touch of polish to your bag setup. Loungefly always nails the quality tbh, this is more than just a novelty keychain.

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6. GUND Sanrio Café Latte Surprise Plush Keychain

Featuring: Pochacco, Kuromi, Pompompurin, My Melody, Cinnamoroll, and Hello Kitty

I’m not sure why the title on this one doesn’t match the item – you’ll have to ask Amazon about that. These blind box cuties are just too much – all your favorite Sanrio friends dressed as cuddly, fuzzy teddy bears! I love that Kuromi’s outfit is still Kuromi, just with a bear face LOL. If you love aesthetic bag charms or mini plushies with personality, this one’s a must-have.

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7. Sonix x Sanrio AirTag Keychain Case

Featuring: Cinnamoroll, Kuromi, My Melody, Hello Kitty, Pochacco, Little Twin Stars, Keroppi, and Pompompurin.

If you’re the kind of person who constantly loses your keys (hi, same), this AirTag case is equal parts cute and practical. It comes in multiple character styles and has a sturdy gold clip that makes it easy to attach to your keys or bag. The Sonix collab gives it that high-shine finish – think tech accessory meets fashion moment.

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Final Thoughts

Labubu’s cute, sure… but these Sanrio bag charms bring softness, nostalgia, and actual personality to your everyday look. From plush clip-ons to charm collabs and mystery keychains, each one is a little reminder that being cute is a lifestyle. Most are under $20 and available on Amazon with fast shipping — and a lot easier to find than a Labubu, if we’re being real here.

Do you collect Labubu? Do you love them, hate them? I’ll be 100% honest…if I ever actually found them for sale, I’d get one! How about you?