New Product Release
-
New Sanrio Sailor Collar Series Is the Pastel Summer Dream We All Need
Yet another pastel nautical dream has dropped, this time from Sanrio Japan, and it’s everything. The new Sailor Collar design series features Hello Kitty and her most popular friends dressed in adorable marine-themed outfits with pastel colors, sailor-style ribbons, and cute collars. Very Sailor Moon, very need-this-immediately. What’s Included in the Sanrio Sailor Collar Collection? Looking to add something from this dreamy nautical series to your Sanrio shelf? This lineup includes plushie mascot holders, tote bags, pouches, stickers, and even hair clips. Below, I’ve rounded up everything from the release, plus prices in both yen and USD, so you know what to expect when shopping on ZenMarket or Buyee. 1.…
-
My Melody and Kuromi Anniversary Funko Pops Are Here, and They’re Cuter Than Ever!
My Melo and Kuromi fans, it’s time to celebrate! In honor of My Melody’s 50th anniversary and Kuromi’s 20th anniversary, Funko has released an adorable new set of pops featuring the iconic frenemies/besties, just in time for the premiere of their brand-new Netflix series, My Melody and Kuromi. These two are also Sanrio’s Friends of the Month for July 2025, making this the perfect time to grab these collectibles before they sell out. You can find them available for preorder at Entertainment Earth, one of the best sites for Funko Pops and lots of anime goods. Whether you’ve been a fan from the beginning or you’re just now falling in…
-
Build-A-Bear Is Dropping Sanrio Mini Beans and I’m Already in Line
Sanrio collectors, clear your shelves! Build-A-Bear just announced the upcoming launch of Hello Kitty and Friends Mini Beans, and they are ridiculously cute. If you’ve ever dreamed of pocket-sized versions of the larger Build-A-Bear Sanrio lines, this is your moment. They’re like, the opposite of the JUMBO BAB plush. These remind me a lot of the recent Bum Bumz plushies, but bigger and with the signature BAB paw! Here’s everything I know about the Build-A-Bear Sanrio Mini Beans drop, including which characters are coming, when to expect them, and why these plush are about to be the next must-have merch for kawaii (and BAB) collectors. What Are Sanrio Mini Beans?…
-
Everyone is the Star! 🌟 A New Sanrio Character Awards Series Has Arrived
Sanrio just dropped one of the most dazzling releases of the year to celebrate the 2025 Sanrio Character Ranking, and I’m already obsessed. Every character is dressed to the nines and looking like the main character, because in this new “Everyone is the Star!” collection—they are. From tiara-wearing mascots to dreamy cloud bagcharms, this release is full of glam, glitter, and pastel perfection. Here’s everything you need to know about the merch lineup, release dates, and how U.S. buyers can get their hands on these goodies. 💫 Must-Have Items from the Collection 🧸 1. Mascot Holders – ¥2,497 each (~$15–$20 USD) Each character wears a crown or tiara and holds…
-
Hello Kitty and Friends x Anti Social Social Club hits Sanrio.com!
Stylish people and hype beasts, your moment is here! A new release to the Hello Kitty and Friends x Anti Social Social Club collab recently hit the official Sanrio website, and it features a surprising guest star! These “wear them with anything” hoodies feature Hello Kitty and fresh Sakura Blossoms thrown across the Anti Social Social Club logo. Anything Sakura is always so Hello Kitty, so Y2K. It’s just everything. Cinnamoroll floats into frame across the ASSC logo in this super cute hoodie, that comes in multiple colors and even a t-shirt! And SURPRISE! Badtz-Maru the penguin with an attitude steals the show in this collection. This emerald green hoodie…
-
Ahoy! Pastel Sailor & Shark Series at Sanrio.com!
Summer is making a splash with a new collection of plushies and plush keychains featuring Hello Kitty and Friends dressed up as sailors. Plus, exclusive plushies and bean bags of Hello Kitty in a shark costume! This series features our OG girl Kitty White, Hello Kitty herself in three stunning outfits – Pastel Sailor, Shark, and Hibiscus Shark. Joining our captain’s crew are of course My Melody, Chococat, Cinnamoroll, and the #1 ranked character in 2025’s Sanrio Character Ranking, Pompompurin! This is giving big “Hello Kitty as JAWS” vibes, and I’m so here for it. Baby there’s a shark in the water! Find these plushies, matching keychains, and more at…
-
Secret Custom Acrylic Charms June 2025
New Secret Custom Acrylic Charms: Personalize Your Sanrio Fandom! Get ready to level up your Sanrio merchandise collection with Sanrio’s Secret Custom Acrylic Charms! 🎉 These customizable charms let you add your own unique touch with a spot for a photo, or keep as-is to rep your fave character. This new series is perfect for showing off your personality and love for your idols, and you can make it as cute or as quirky as you like! Customize Your Own Charm These Secret Custom Acrylic Charms come in three adorable designs—Shell, Flower, and Rosette—each one perfect for personalizing to your heart’s content. You can customize them with stickers, beads, or…
-
Enjoy Idol Series June 2025
New Merch Alert: Enjoy Idol Series – Show Off Your Idol Bias in Style! Calling all Sanrio fans and idol enthusiasts! 🎤 If you’ve been looking for new ways to show off your love for your favorite Sanrio characters while celebrating your idol bias, the 2025 Enjoy Idol Series has the perfect merch for you. This new series of items lets you express your fandom in the most adorable and practical ways. Whether you’re heading to a j-pop concert or just want to add some sparkle to your collection, these new products are perfect for fans of all ages! New Products in the Enjoy Idol Series: Here’s a quick look…
