Enjoy Idol Series June 2025

New Merch Alert: Enjoy Idol Series – Show Off Your Idol Bias in Style!

Calling all Sanrio fans and idol enthusiasts! 🎤 If you’ve been looking for new ways to show off your love for your favorite Sanrio characters while celebrating your idol bias, the 2025 Enjoy Idol Series has the perfect merch for you. This new series of items lets you express your fandom in the most adorable and practical ways. Whether you’re heading to a j-pop concert or just want to add some sparkle to your collection, these new products are perfect for fans of all ages!

New Products in the Enjoy Idol Series:

Here’s a quick look at the new goodies you can snag:

Hard Card Cases (9 types) – 550 yen each
These cute, hard card cases are perfect for storing trading cards or any small items. With adorable satin ribbons and heart-shaped details, they’re perfect for showing off your love for Sanrio while keeping your idol photocards safe and stylish! Available characters include: Hello Kitty, My Melody, Cinnamoroll, Kuromi, Little Twin Stars, Wish Me Mell, Cogimyun, Charmmy Kitty, and My Sweet Piano.

Accordion Card Holders (6 types) – 990 yen each
A fresh twist on the classic card holder! This accordion-style holder is compact yet can store up to 16 cards (8 pockets, double-sided). It’s perfect for carrying your favorite idol photos or trading cards. Whether you’re taking it to a café for a photoshoot or just want to keep your collection neat, this holder is bound to become your new favorite accessory! Available characters include: Hello Kitty, My Melody, Cinnamoroll, Kuromi, Pompompurin, and Pochacco.

Secret Custom Hair Clips (10 types) – 693 yen each
Want a cute way to flaunt your bias? These secret custom hair clips let you insert your favorite idol photos. Attach them to your hair, bags, or even clothing to rep your favorite character or idol. These clips come with character-designed backing cards to help guide you when inserting your pics. Please note, these are secret items, so you won’t know which design you’ll get until you open it—making it even more fun! Available characters include: Hello Kitty, My Melody, Cinnamoroll, Kuromi, Pompompurin, Pochacco, Keroppi, Cogimyun, and Hangyodon.

Release Date & Availability:

• Release Date: June 25 (Wednesday) at 10:00 AM
• Where to Buy: These items will be available at Sanrio authorized retailers and the Sanrio Online Shop. My advice? Skip the blind box and wait to find the exact one you want from a proxy service, like Zenmarket!