The 2025 Sanrio Character Ranking: Who’s On Top This Year?
Drumroll, please!
Every Sanrio fan eagerly waits for the yearly Sanrio character ranking, and 2025 has been no exception. With new collaborations, fresh releases, and the ongoing love for our favorite kawaii characters, the ranking is always a topic of conversation in the community. So, which characters have claimed the top spots this year? Let’s dive into the 2025 Sanrio character ranking and see who’s shining the brightest!
#1: Pompompurin – The Cozy, Golden Boy
Pompompurin, the adorable golden retriever with a love for pudding has taken the crown for 2025! This cute, laid-back character continues to be a fan favorite, thanks to his cozy aesthetic, his signature beret, and his backside surprise (LOL). He’s been popping up in some amazing home decor items, like bedding and kitchen accessories that have people wanting to snuggle up with him all day. If you love cuteness with a touch of chill, Pompompurin is always a winner.
#2: Cinnamoroll – A Dreamy Flight to the Top
Next in line is Cinnamoroll, with those big floppy ears and the most innocent expression, he has captured the hearts of fans who love something a little softer and sweeter. He’s also usually the crowd favorite, so this year’s ranking was a surprise! This fluffy pup has been gaining even more popularity over the years, especially with the Cinnamoroll cafes that popped up in Japan and abroad. Expect to see even more plushes, home decor, and stationery featuring his face in 2025.
#3: Pochacco – The Energetic Pup with a Heart of Gold
Coming in at #3, Pochacco continues to capture the hearts of Sanrio fans with his bouncy personality and cute, lovable charm. This energetic little dog is known for his athletic spirit and can-do attitude, making him a fan favorite for both kids and collectors alike. Whether he’s showing off his athletic skills or just enjoying a day with friends, Pochacco is always bringing a smile to his fans’ faces.
From adorable plushes to fun stationery, Pochacco has become a must-have in every collector’s collection. His bright yellow ears and friendly smile are now gracing everything from backpacks to keychains, solidifying his spot as one of the most popular Sanrio characters of 2025.
#4: Kuromi – The Queen of Punk with a Soft Side
If you haven’t noticed, Kuromi is on the rise, and she’s not just for the punk fans anymore. This mischievous little skull-wearing character is consistently climbing the ranks, with her attitude and bad girl charm winning over hearts all over the world. From plushies to accessories, she’s got a lot of merch that makes her one of the most coveted characters right now. Her collaboration with H&M last year solidified her place as a favorite, and 2025 has definitely seen her character strength continue to soar. Not to mention she’s the star of her own Netflix show alongside My Melody!
#5: Hello Kitty – Still the Queen of Kawaii
Let’s not kid ourselves—Hello Kitty has been at the top of the Sanrio character world for decades, and it’s no surprise she’s still holding strong in 2025 while celebrating her 50th Anniversary. Whether it’s her iconic red bow or her global presence, she continues to capture hearts worldwide. The massive Hello Kitty collaborations from the past year, like those with McDonald’s and T-Mobile, have helped keep her in the spotlight. And don’t forget about all the adorable new plushes, fashion accessories, and stationery that pop up every season! She’s truly an evergreen favorite for a reason.
Surprising Ranks and Character Shifts
One of the coolest things about the 2025 Sanrio character ranking is seeing the shift in popularity between the characters. For example, Keroppi, who has been consistently underrated in past years, is finally getting the attention he deserves. This frog with a big personality has always had a small but loyal fanbase, and it looks like that’s paying off in 2025. So, keep an eye on him—his adorable green vibes are definitely making waves this year.
Another interesting trend is the rise of Little Twin Stars. While they’ve always had a fan following, they’ve moved up in the rankings, possibly thanks to their recent collaborations and cute product releases. Don’t be surprised if you start seeing more starry, dreamy accessories and stationery featuring Kiki and Lala.
Final Thoughts
The 2025 Sanrio character ranking is another reminder of just how much love there is for Hello Kitty and her friends. Whether you’re a Kuromi fan, a My Melody lover, or you’re just here for the cute merchandise, the Sanrio world is constantly evolving, and these rankings reflect that. If you’re a collector, this list gives you some major insight into which characters are likely to get more exclusive releases and collaborations in the coming year.
What do you think about the 2025 Sanrio ranking? Were your favorites at the top, or do you think someone else deserves a higher spot? Drop a comment below, and let’s chat about our favorite Sanrio characters!
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