Secret Custom Acrylic Charms June 2025

New Secret Custom Acrylic Charms: Personalize Your Sanrio Fandom!

Get ready to level up your Sanrio merchandise collection with Sanrio’s Secret Custom Acrylic Charms! 🎉 These customizable charms let you add your own unique touch with a spot for a photo, or keep as-is to rep your fave character. This new series is perfect for showing off your personality and love for your idols, and you can make it as cute or as quirky as you like!

Customize Your Own Charm

These Secret Custom Acrylic Charms come in three adorable designs—Shell, Flower, and Rosette—each one perfect for personalizing to your heart’s content. You can customize them with stickers, beads, or even photos of your favorite idols to make them truly one-of-a-kind!

Available Designs:

1. Shell Design (8 types) – 693 yen each
   Dive into a mermaid-themed charm featuring a cute little shell design! Perfect for fans of all things underwater fantasy and magical charm lovers. The charm includes the option to customize the inside with personal items, making it a fun way to flaunt your Sanrio style.
2. Flower Design (8 types) – 693 yen each
   Bring a burst of nature into your collection with these flower-themed charms. Featuring your fave characters dressed up as ladybugs and bees surrounded by blooming flowers, this is the perfect accessory to showcase your love for spring vibes and cute critters.
3. Rosette Design (8 types) – 693 yen each
   Want a little elegance with your cute? The Rosette design features a dressed-up character surrounded by a rosette bow. It’s the perfect way to show off your fandom with a touch of sophistication, and of course, you can customize the inside with personal photos or designs!

Release Date & Availability

• Release Date: June 25 (Wednesday) at 10:00 AM (Tickets available at 9:30 AM)
• Where to Buy: These beauties will be available at Sanrio Direct Shops, Sanrio corners in department stores, and Sanrio’s Online Shop. Make sure to check if your local store is carrying them before heading out, as some outlets or Sanrio cafes may not have these products available. I recommend waiting and buying the one you want second hand!

Why You’ll Love These Custom Charms

• The personalization makes them extra special, allowing you to show off your unique style and fandom. This is a newer type of merchandise item for Sanrio and we should show support!
• Whether you’re into mermaid magic, spring fling vibes, or coquette bows, there’s a design for everyone.
• They make a great gift for any Sanrio fan or j-pop/k-pop idol bias enthusiast looking to flaunt their favorite characters in style.
• Perfect for keychains, bags, or even customizing your accessories—these charms add a cute twist to any outfit!

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Get Yours Before They’re Gone!

These Secret Custom Acrylic Charms are perfect for showing off your love for Sanrio characters in a fun, customizable way. Whether you’re adding beads, stickers, or photos, these charms are bound to become a favorite accessory in your collection.

What design are you most excited about? Will you go for the mermaid-inspired shell or the flower charm? Drop your thoughts in the comments below and let’s talk about your favorite Sanrio character charms!

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And be on the lookout, because there’s more on the way:

• Secret Custom Acrylic Charms – Halloween Series (coming soon!)
• Secret Custom Acrylic Charms – Heart & Radio Cassette Series (releasing in September)