Build-A-Bear Is Dropping Sanrio Mini Beans and I’m Already in Line

Sanrio collectors, clear your shelves! Build-A-Bear just announced the upcoming launch of Hello Kitty and Friends Mini Beans, and they are ridiculously cute. If you’ve ever dreamed of pocket-sized versions of the larger Build-A-Bear Sanrio lines, this is your moment. They’re like, the opposite of the JUMBO BAB plush. These remind me a lot of the recent Bum Bumz plushies, but bigger and with the signature BAB paw!

Here’s everything I know about the Build-A-Bear Sanrio Mini Beans drop, including which characters are coming, when to expect them, and why these plush are about to be the next must-have merch for kawaii (and BAB) collectors.

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What Are Sanrio Mini Beans?

The Mini Beans line features small, soft plush versions of classic Sanrio characters — think the size of Beanie Babies but with that Build-A-Bear quality. While these aren’t full-size plush you can stuff in-store, they’re highly collectible and perfect for desks, displays, or attaching to your bag.

These launches tend to sell out quickly, so if you’re eyeing a specific character, don’t wait.

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Which Sanrio Characters Are Included?

Based on what’s currently listed on the Build-A-Bear website, the first wave of Mini Beans includes:

• Hello Kitty 🎀
• Cinnamoroll ☁️
• My Melody 🌸
• Kuromi 💜
• Pompompurin 🍮
• Chococat 😺

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When Will the Mini Beans Be Released?

The release is currently scheduled for July 10th, and will be available online at buildabear.com and in select retail stores. If it follows Build-A-Bear’s usual launch pattern, the drop will likely go live in the early morning hours (around 9–10 a.m. CST).

Set those alarms now.

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How Much Will They Cost?

These cuties are listed on the BAB website for $12.50 each, a great deal for BAB quality. These are plush-only (no full Build-A-Bear outfits or stuffing involved), but if the past is any indication, we might also see exclusive mini accessories or bundles.

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Should You Buy Them? (Yes.)

Let’s be honest — you already know the answer. These plush are:

• 💖 So cute I’m dying
• 💼 Easy to collect and store
• 📦 Likely to sell out fast
• 🛍️ Perfect for gifting (or hoarding — no judgment)

If you’re a Sanrio collector, plush lover, or just want to be part of the launch-day chaos, these are a must-watch.

I just really wish they’d make another Charmmy Kitty plush! The one released with the tan Hello Kitty Build-A-Bear is SUPER rare. Did you know – Charmmy Kitty rarely appears in licensed USA merch? That’s why her BAB plushie is so special!

Which BAB releases do you own? Let me know!