Everyone is the Star! 🌟 A New Sanrio Character Awards Series Has Arrived

Sanrio just dropped one of the most dazzling releases of the year to celebrate the 2025 Sanrio Character Ranking, and I’m already obsessed. Every character is dressed to the nines and looking like the main character, because in this new “Everyone is the Star!” collection—they are. From tiara-wearing mascots to dreamy cloud bagcharms, this release is full of glam, glitter, and pastel perfection.

Here’s everything you need to know about the merch lineup, release dates, and how U.S. buyers can get their hands on these goodies.

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💫 Must-Have Items from the Collection

🧸 1. Mascot Holders – ¥2,497 each (~$15–$20 USD)

Each character wears a crown or tiara and holds a flower! These plushies are SO detailed—they’re the stars of this release, hands down.

🌈 2. Little Twin Stars Double Mascot – ¥4,796 (~$30 USD)

Kiki and Lala are together in a dreamy pastel outfit, perfect for collectors who love celestial vibes.

💼 3. Clear Window Pouch (see above) – ¥1,793 (~$11 USD)

Compact and adorable, with a see-through window to display whatever cutie you pop inside.

🛍️ 4. A4 Tote Bag (see above) – ¥2,200 (~$18 USD)

Big enough for notebooks, a laptop, or magazines, and super cute for school or work.

✨ 5. Glitter Sticker Set (see above) – ¥550 (~$2.50 USD)

Perfect for journaling or customizing your phone case.

🏖️ 6. Big Towel (see above) – ¥3,300 (~$25 USD)

Soft and oversized! Use it at the beach or as a cozy throw.

☁️ 7. Acrylic Keychains (7 types) – ¥880 each (~$5 USD)

These look like the characters are swinging on clouds. The back is cute too!

🎟️ 8. Secret Pass Cases (10 types) – ¥880 (~$5 USD)

Comes with a coil strap and a transparent finish. These are blind box-style, so I’d recommend buying the one you want second-hand!

🌸 9. Choose Your Own Flower Can Badge – ¥1,298 (~$8 USD)

Mix-and-match a badge and flower charm to create your own original accessory!

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🛍️ Where to Buy the Sanrio “Everyone is the Star” Series

If you’re in Japan, items are rolling out starting June 17th at Sanrio’s Nishiginza flagship, with wider availability at Sanrio boutique stores, department stores, and the online shop starting June 18th.

For U.S. collectors:
These items are not available on the Sanrio USA site, so your best bet is to use a Japan proxy shopping service like:

• ZenMarket
• Buyee
• From Japan

Not sure what to search? Try English terms, or copy and paste: 誰もがスター サンリオ

Check the official Sanrio Japan online shop and search the item names in Japanese, or browse for the collection name on your fave proxy service.

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Are you grabbing anything from this collection? I’m personally insulted that my girl Charmmy isn’t in this collection, she was BORN for it!

Let me know what you’re hunting for in the comments or tag me if you find a deal! 💖