
The Cutest Hello Kitty 50th Anniversary Merch on Amazon Right Now
Hello Kitty made her debut in 1974, standing just three apples tall, and quickly became the most iconic character in Sanrio’s adorable lineup. Created by talented in-house illustrator Yuko Shimizu, Hello Kitty skyrocketed in popularity thanks to her appearances on stationery, accessories, and other kawaii gifts that defined generations of cute culture.
Now, in 2025, fans around the world are celebrating her 50th Anniversary with new collections featuring pastel bows, gold sparkles, and collaborations with beloved brands like The Crème Shop, wet n wild, and Loungefly. Whether you’re a lifelong collector or a casual fan, there’s never been a better time to shop the Hello Kitty 50th Anniversary collection on Amazon.
To help you celebrate, I rounded up 12 of the cutest Hello Kitty 50th Anniversary items on Amazon—from plushies to phone cases to limited-edition beauty drops!

This post contains affiliate links. I may earn a small commission if you make a purchase through these links—at no extra cost to you!
🛍️ Celebrate Hello Kitty’s 50th in Style:
1. wet n wild x Hello Kitty 50th Anniversary PR Box Makeup Set
The ultimate Hello Kitty beauty bundle—this layered keepsake box includes a full set of buildable, blendable makeup with exclusive 50th anniversary packaging. It’s a collector’s dream and a full glam kit in one. This brand is consistently great and affordable to boot.
🛒 Available on Amazon as part of the Hello Kitty 50th Anniversary collection.

2. TeeTurtle Hello Kitty 50th Anniversary Reversible 4″ Plushie
Celebrate both sides of Hello Kitty with this adorable reversible plush! One side shows her classic red bow look, while the other features her 50th anniversary outfit. It’s small enough for your desk and cute enough for any Sanrio display shelf.
🛒 A popular pick among Hello Kitty 50th Anniversary Amazon shoppers!

3. Jazwares Hello Kitty and Friends 8″ Plush with Anniversary Teddy Bear
This limited-edition Hello Kitty plush comes with her own teddy (is it Tiny Chum or an imposter?!), dressed to match her celebratory gold bow and outfit. A must-have for plushie fans and Sanrio collectors alike—Jazwares makes some of the best Hello Kitty plush on the market.

4. Sonix x Sanrio iPhone 16 Pro Max Case – 50th Anniversary Edition
Protect your phone in style with this glittery Sonix x Hello Kitty case. It’s drop-tested, MagSafe compatible—and I’ve owned it since January 2023. It still looks and works great!
🛒 Part of the Hello Kitty 50th Anniversary Amazon collection from Sonix.

5. Impressions Vanity Hello Kitty Nested Makeup Pouch Set
This pastel pink makeup bag duo features dreamy gradient art and Hello Kitty in full 50th anniversary glory. Great for travel, your vanity, or just keeping your essentials organized and kawaii.

6. STMT x Sanrio Hello Kitty 50th Anniversary Jewelry Making Kit
Design your own Hello Kitty-inspired jewelry with this craft kit featuring charms, chains, and collectible accessories. Perfect for younger fans—or nostalgic grown-ups like me who still love a good DIY project.

7. Loungefly Sanrio 50th Anniversary Gold Crossbody Bag
Hello Kitty goes glam with this Loungefly crossbody featuring metallic gold details and a sleek silhouette. A fashion-forward piece for collectors who love wearable merch.

8. Hello Kitty 50th Anniversary Wireless Bluetooth Earbuds
Cute and convenient, these Bluetooth earbuds come in a rotating Hello Kitty charging case. With hands-free calling and an adorable pink design, they’re great for everyday use. I’m honestly tempted—can anyone vouch for the sound quality?

9. Sonix x Sanrio Adjustable Phone Stand – Hello Kitty Edition
Keep your desk kawaii with this adjustable phone stand featuring Hello Kitty’s 50th anniversary artwork. Great for Facetime calls, watching Charmmy Kitty in Wonderland on YouTube for the 8th time, or just admiring. You’re allowed to do that. I checked.

10. The Crème Shop x Hello Kitty Pimple Patches
Treat breakouts in style with these pastel hydrocolloid patches featuring Hello Kitty. I haven’t tried this exact version yet, but I’ve had great luck with similar ones. The Crème Shop also collabed with Sailor Moon, which means they get us.

11. The Crème Shop x Hello Kitty Plushie Sleep Eye Mask – Limited 50th Edition
This ultra-soft sleep mask features Hello Kitty in plushie form, dressed for her anniversary celebration. Perfect for naps, travel, or just blocking out the world with something cute.

12. wet n wild x Hello Kitty Highlighter – Kind Hearted
This vegan, cruelty-free highlighter features an ultra-sparkly formula with Hello Kitty’s face pressed into the powder. It replaced my discontinued go-to highlighter and I’m obsessed—it’s like pixie dust in compact form.
🛒 A must-have if you’re shopping Hello Kitty 50th Anniversary makeup on Amazon.

Here’s to 50 more years!
Have you seen any Hello Kitty 50th Anniversary merch while out shopping? Did you know a few other Sanrio characters are ALSO celebrating big anniversaries this year? Let’s chat in the comments!

